I am OBSESSED with Smashbox Cosmetics. Every Thursday night (pay-day), I find myself visiting Kit Cosmetics (love!) to ‘play’ with all their gorgeous makeup. Kit Cosmetics stock the Smashbox brand and I always manage to find something new that I need and must have, every time, without fail.
The first time I came across this brand, I thought it would be way out of my price range. All I knew about it was that celebrities loved it, makeup artists raved about it and that I had to have it. I was pleasantly surprised by how affordable it was and the high quality of each product.
I decided to do a bit of research about my new favourite makeup brand and came across a few interesting facts.
Smashbox Cosmetics was founded by brothers Dean & Davis Factor. Does their last name ring a bell? They are the great-grandsons of makeup legend Max Factor.
Before creating their own makeup brand, these two entrepreneur brothers were recognised as style icons in Los Angeles.They combined their skills and together created Smashbox studios in 1991. They then created their own makeup brand, Smashbox Cosmetics in 1996.
Dean is a business guru with an MBA and oversees all business matters for Smashbox Enterprises. He lives in Los Angeles with his wife Shannon and two young children, Claire and Alexander.
Davis is one of the world’s top celebrity and Fashion Photographers. He travels the globe on photo shoots and has photographed countless famous faces and has shot for numerous fashion and beauty magazines.
Smashbox strive to keep us all up to date with new makeup application, tips and tricks, beauty solutions and quick fixes. They are privy to insider beauty secrets and trends straight from the experts. They don’t believe in keeping secrets, and they share their knowledge and create wonderful products for women everywhere.